Once again set off a wave of change
Tesla's ability to achieve its ambitious growth targets and support the rapidly rising share price may all depend on people like Jason Berkley.
Last week, I met Berkeley when I visited the Tesla Motor Show in New York. The Tesla Motor Show is painted white and is easily considered an art gallery, while the red Model S is the only protagonist. When I passed the Model S, several customers were experiencing the uniquely designed door handles.
Berkeley was sitting on a table in the corner of the exhibition hall. As I approached, I immediately moved a chair. Berkeley, 27, graduated from Indiana University. He wore a loose shirt with a long beard and looked like he had just come out of Google's New York headquarters a few blocks away. In fact, Berkeley has been working on money management before joining Tesla last November.
I gave him a seemingly simple, but impossible task: to sell Tesla to me.
This is not exactly a bureau that I set out because of my professional habits. The car I am driving now will enter the retirement year this year, so I am also planning to buy a new car. Like most fans, I also admire Tesla's success story: Elon Musk, an entrepreneur born in South Africa who is now a US citizen, uses a zero-emission electric vehicle again. The automotive industry has set off a wave of change, and this electric car, in terms of performance, appearance, technology and comfort, dwarfs traditional cars.
Although faced with widespread doubts, under the leadership of Musk, Tesla successfully listed, and the Model S production has surpassed the sum of Tucker, Vector and DeLorean, and also received a hot comment on the automotive media. As Tesla's share price soared, Musk also gained huge fortune. Obviously, he is realizing his "American Dream." Tucker, Vector and DeLorean are all electric cars that have received much attention, but they all ended in failure.
Faced with many development obstacles
Yes, I really want to buy a Tesla car, but I also face the following obstacles: First, I live in New York City, the car usually parks in the public parking lot; Second, I drive to the suburbs of New York every weekend. A country house, which is far from the existing or proposed charging station in Tesla. Third, with my current financial ability, I can only have one car. Fourth, my driving distance is occasionally far more than The range that Sela can afford; Fifth, Tesla starts at $71,000 before getting federal tax cuts.
In fact, it is not me alone, facing these obstacles. Salespeople such as Berkeley must persuade everyone who walks into the Tesla showroom to believe that this $7 million, yet untested electric vehicle is trustworthy in terms of safety and reliability, and ultimately they are I am willing to gamble.
Last week, I discussed the “Tesla phenomenon†with Adam Jonas, Morgan Stanley executive director and head of the global automotive research team. He also believes that how to prevent potential customers from encountering the obstacles I face is indeed “an important issue. People who have the money and motivation to purchase Model S often live in densely populated urban areas where the relevant infrastructure remains Need to improve, and the number of parking spaces is not enough. If you want to convince the city government to build a charging station in the public parking lot, Tesla still has a lot of work to do."
When I raised these obstacles, Berkeley answered them one by one. He said that at the beginning, Tesla "may not be able to make the best use of it." After that, Berkeley opened the Google map on the screen and calculated the distance from my parking space to the country house - 88 miles. If I have a charging station in the warehouse and charge the battery for one night, then I can easily meet my 176-mile power usage. Even with a lower-cost battery, I can drive 208 miles for one night. Berkeley said that if I insist on 55 mph on the high speed, then I can travel up to 230 miles.
But this does not completely solve the problem. Due to the battery decay, if the Tesla car is not used for a while, the mileage that can be used will gradually decrease. I might need to buy a more powerful battery, which would increase the cost by $10,000. If I travel at a speed limit of 55 miles per hour, the mileage is estimated to be extended to 265 or 300 miles.
How can I open a longer distance? Berkeley showed me a map of Tesla's existing and proposed high-speed charging stations in the United States. Tesla owners can charge batteries for 30 to 40 minutes without spending a penny. Two of them have already been put into operation in Connecticut, so I can drive a Tesla car to Wellesley, Massachusetts, 200 miles away, with a single charge.
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