Zhang Binghua, General Manager of Gujia Home Nanchang
On March 3, 2012, the 5th Family Fair was held at the Nanchang International Exhibition Center. Zhang Binghua, the general manager of Gujia Home Nanchang, specially rushed from Hangzhou to Nanchang to join the Nanchang Gujia Home Exhibition Hall. Taking this opportunity, Aijia.com interviewed Zhang Binghua, general manager of Gujia Home Nanchang.
Reporter: I am grateful to Mr. Zhang for his busy schedule and accept an interview with our love network.
Mr. Zhang: Hello to the netizens of Aijia.com, Aijia.com is the home building materials portal in Jiangxi. Gujiajiao is the national first-line furniture brand. Aijia.com is the high-quality channel platform for our customers to serve in Nanchang.
Reporter: How do you view the market environment of Nanchang's home furnishing industry this year?
Mr. Zhang: This year's market is generally in the low-end operation stage. There will be some big growth in May and October, but affected by the upstream real estate market, the home industry is still slow to develop and may even stagnate and decline. In particular, most consumers in Nanchang choose home improvement companies and building materials products. Then our furniture is at the very end, and the impact on the business is even greater.
Reporter: How does Jiajia Home respond to the weak home industry?
Mr. Zhang: No matter how weak the market is, there is always a rigid demand. Let's grab it both. First, we will continue to upgrade the brand of Gujia Home. On November 8 last year, the CCTV scarce gold inventory auction, the news broadcast. After the end of 10 seconds, the two units of the three advertising space big flower fell to our home, which also means that the home industry will enter the era of branding. Second, we must do a good job of internal strength, increase staff training, and enhance after-sales service.
Reporter: When it comes to after-sales service, we all know that Gujia Quanguolianbao has been at the forefront of the industry. What is the implementation of Nanchang here?
Mr. Zhang: This is a very important link. Many consumers will face the embarrassing situation of “buy no one, no one will repair and change†when buying furniture in different places. Therefore, for most people, Buying furniture in the field is not a good deal. Now some brand furniture has a nationwide warranty awareness, and began to set up service points and offices in major cities such as Shanghai and Beijing, but there is still a long way to go from the national warranty.
We have established 24 provincial service centers and are at the forefront of the industry. There is a mobile team in Gujia, Hangzhou, which is responsible for running around the country and providing technical support for 24 service centers. Regardless of whether the product purchased by the consumer is from a direct store or a franchise store, Gujia will provide services. With 24 service centers as the core, Gujia has included the service personnel of the franchisees into the national service system, and will eventually realize the national service network system of the furniture industry.
Nanchang's service system is in the process of upgrading. Currently, it has achieved 24-hour technical support. Although it is in a leading position in Nanchang, it is far from enough. The investment in hardware is relatively easy, and the focus of thinking is more important, especially for Gujiajiao. The level of customer satisfaction is a measure of the wind direction of our brand.
Reporter: Gujia Home has a very famous "Han Ma Xing" activity. Will it tour Nanchang this year?
Mr. Zhang: This year, Nanchang will have a plan for “the horses and horsesâ€. This is one of the service marks of our home, and it will continue to persist.
Reporter: What is the impact of our home improvement on our distribution team?
Mr. Zhang: As the leading brand in the domestic sofa industry, Gujia Craft officially changed its name to Gujia Home last year. At the 25th International Famous Furniture (Dongguan) Exhibition, Gujia Home made a grand debut with a new brand identity and brand concept. The rebranding is a new starting point for the strategic transformation of Gujiajiao. The upgrading of Gujia Craft is to Gujiajiao, which conveys a new concept and the new value of the brand.
The new logo of Gujia Home continues the visual elements of the original Gujia craft brand, and at the same time inherits the company's unremitting pursuit in the field of technology. Gujiajia will evolve from the original international sofa manufacturing expert to the home lifestyle guide. Gujiajiao's product line will form a brand matrix that meets the needs of consumer groups at all levels, bringing high quality as always: better service, faster and more convenient purchase, richer and more diversified product series, and more joyful home life experience.
Gujiajiao is not only hoping to accurately convey the new brand concept to the hearts of consumers, but also wants to showcase the new season's design theme products to consumers through the exhibition.
Nowadays, Gujia has many bright spots in the whole series of products. Many cross-border elements have been introduced into the design of soft furniture, making home products as fashionable and innovative as digital and automotive products. First of all, in the field of sofas, we focus on flexible combination and ultra-modern design, and combine these two themes. The scalloped coffee table was introduced into the combination of the sofa, which added more practical functions and made the sofa more change, which made the original combination of the new life. In addition, the innovative design of the pipe insertion function is also applied in these new products, customers can use DIY to make the back of the sofa change in any direction.
When it comes to the upgrade of Gujia, Gujia adapts and leads the development trend of the furniture industry, integrates channels, integrates resources, and integrates the industrial chain. This is the general direction, and at the same time puts higher demands on our team, from professional, service, and concept. We must improve our awareness and execution. In particular, our group of partners who are the first to distribute their products in Guzhen urgently need to quickly improve the concept of thinking in the whole home.
Reporter: Gujia Home has begun the era of “brand is kingâ€. Gu Jia has won many honors. Mr. Zhang introduced it to our consumers in Nanchang.
Mr. Zhang: At the 25th International Famous Furniture (Dongguan) Exhibition, Gujia Home has won the Best Craft Award and Bronze Award for Soft Furniture Series; Living Room Furniture Series Creative Award; Bedroom Furniture Series Excellence Award, this is also the Dongguan The show won the most award-winning companies. Also at the 2011-2012 Yangtze River Delta Home Industry Innovation Summit, Gujia Home won the 2011 Best Microblog Operation Award in this summit.
Reporter: How does Gujia implement the brand marketing plan in Nanchang?
Mr. Zhang: Our family will increase investment in Nanchang this year. We must not only continue to dig deep into the brand promotion and sales of the stores, but also to make sales outside the store, not only to adhere to traditional outdoor channels such as outdoor, newspapers and television. It is necessary to increase the network expansion channels and increase the number of high-quality community resident activities.
Reporter: Thanks to Mr. Zhang and Gu Jiajiao for their love.
Round Corten Steel Garden Firepit Corten Steel Fire Bowls is a stylish modern design with a rustic finish perfect for any outdoor space. This square patio Fire Pit is constructed with 11 Gauge Cor-Ten Steel for maximum durability.With the hot season approaching, outdoor entertainment is an option in European and North American districts. The Fireplace made from weather-resistant Corten steel ensures long lasting durability.Please note: The Corten steel fire pit is made to order and is shipped in its unweathered condition. The steel starts to weather and change color when exposed to the outdoor elements. This process of gaining a rustic look takes 4 to 8 weeks. Please allow 4 weeks for delivery from the time you place your order. They are crated and shipped via LTL freight.
Woodburning Fire Pit,Wood Burning Fire Pit Table,Outdoor Wood Burning Fire Pit,Steel Wood Burning Fire Pit
Henan Jinbailai Industrial Co.,Ltd , https://www.jblbbqgrill.com