The mobile Internet and the Internet are regarded by people in the Internet industry as the two fastest-growing businesses with the greatest market potential and the most attractive prospects. For the furniture industry, the consumer gathering area is the key area of ​​marketing. The large user base of the mobile client, as well as the remarkable features of small size, lightness and convenient communication, have already predicted that the focus of the brand marketing campaign on furniture brands needs to be tilted towards the mobile client platform. The humanized and interactive features of the mobile client platform can effectively enhance the personalized service image of the furniture brand. In fact, with most furniture brands displaying brand information and image through mobile clients such as WeChat, it fully demonstrates that furniture brands are beginning to realize the potential market demand in mobile client platforms.
With the steady development of the real estate industry, the hot property market in the early stage brought strong demand for rigidity, and the whole cabinet market transitioned from cold winter to midsummer. Many furniture brands are delighted, but some of them are sloppy. In order to attract consumers and drive sales, furniture brands began to focus on brand marketing activities.
In the information age, furniture brands carry out diversified brand marketing channels, especially online marketing channels, such as Weibo marketing, encyclopedia marketing, video marketing and so on. From the perspective of market sales performance, the effect is not so obvious. Why? When most furniture brands carry out network marketing, they use various marketing methods with confidence, but they can not use them in depth later. Stop. Mr. Zhou, the furniture planning department, said that in fact, such a marketing practice only made the "face" of brand marketing enough, but did not control the "point" of brand marketing, and finally did not have "陇" and did not have " “蜀â€, the market effect brought by network marketing is not good.
Of course, the brand marketing activities of furniture brands do not emphasize the market effect of network marketing alone, but carry out brand marketing activities in combination with the market environment. At present, the main group of furniture consumption is mainly young people, while young people are usually busy with work, and the rest time is not sufficient. It is impossible to effectively browse the webpage information, which will inevitably affect the market effect of the furniture brand network marketing. At present, young people are exposed to information channels, mostly from mobile clients. According to the data, Baidu News Client ranked first in the “Mobile News Client Rating Rankingâ€. As of the end of September 2012, the number of mobile Internet users worldwide has reached 1.5 billion, far more than the 700 million users of the Internet.
Auxford furniture , https://www.auxfurniture.com