The actual home proposed "clear price", the industry said that the implementation of "clear price" has no real meaning, businesses can still "black box operation." There are also opinions that it is difficult to mark the price clearly. If there is a leading store and the merchants take the lead, the "clear price" may promote the integrity trading and benign competition in the home market.
Difficulties: Channel management and control ability is low and unified pricing is difficult
There are many kinds of building materials, furniture products, non-standard products, diversified sources of supply, post-sale transportation and installation costs are also different due to regions, it is difficult to form a perfect price system and price supervision means. Even if the manufacturer stipulates a uniform market price, the final selling price of each region will be different due to the inconsistent product size, the promotion behavior of dealers in different regions, and the operating costs.
"In addition to the promotion of the 'dead price', the general merchants will be more or less discounted according to the rental cost and logistics equipment cost." Liu Xinmin, director of Dongpeng Sanitary Ware Marketing Department, believes that the implementation of "clear price" is low in operation, meaning little. The most difficult point is that the current building materials market products have not formed standards, the operating costs of businesses are opaque, and the ability of manufacturers to control the supply channels is insufficient.
Xu Jinxuan, chairman of Tao Yilang, also questioned the operability of “clear priceâ€. "The cost of the dealers and agents is different, and the sales price is inevitably different. The 'solid price' can be reduced from the price difference between the regions, and the price changes in each time period will be reduced, and the actual price will be gradually realized."
Difficulties 2: The industry market is not mature
"I think it is very difficult to implement the actual price of furniture." Wen Bin, director of Zhida's home brand, said that the domestic furniture market is not mature yet, and the homogenization is serious. If the price is not working, many brands cannot survive. However, will the price of the code be the trend of the future development of the furniture industry? Wen Bin believes that it is unlikely at least in the short term. Compared with more mature industries such as home appliances and department stores, the furniture industry is not yet mature, and the industry concentration is low. He introduced that taking home appliances as an example, the industry has produced several giants, which can lead the industry to a more standardized and clear price.
“The brand concentration of furniture industry is low. Now there are 60,000 furniture enterprises above the national scale, and below the scale, there should be nearly 100,000 and the brand is at least 150,000.†Wen Bin lamented that such a huge In the industry, the difficulty of management is actually quite large. He also told the Foshan Daily reporter that Zhida is an example. Now manufacturers can only set a uniform retail price for dealers, and the discount size promotion should be determined according to the dealer's own needs.
The reporter had previously learned that the price tag of the Sophia wardrobe in the five districts of Foshan was set by the headquarters, but different stores will play different discounts.
Outdoor sofa is a kind of furniture for people to rest, relax and entertain in the outdoors. They are usually made of durable materials that can withstand the effects of various climatic conditions. The classification of outdoor sofas is mainly based on materials, design and function.
First, material classification:
1. Wooden outdoor sofa: This type of outdoor sofa is usually made of natural wood, such as teak. They are naturally beautiful and durable, suitable for outdoor Spaces such as gardens and terraces.
2. Metal outdoor sofa: This type of outdoor sofa is usually made of metal materials, such as iron, aluminum, etc. They have the characteristics of corrosion resistance, water resistance, sun protection, suitable for the beach, swimming pool and other humid environment.
3. Artificial materials outdoor sofa: This kind of outdoor sofa is usually made of artificial materials, such as plastic, artificial wood and so on. They have the characteristics of light, easy to clean, suitable for outdoor restaurants, cafes and other commercial places.
Ii. Design classification:
1. Single outdoor sofa: This kind of outdoor sofa is simple in design and suitable for single use. They are usually small and lightweight, suitable for small balconies, garden corners and other places where space is limited.
2. Double outdoor sofa: This kind of outdoor sofa is designed to be comfortable and suitable for two people. They are usually more spacious and suitable for placing in larger Spaces such as terraces and courtyards.
3. Multi-person outdoor sofa: This type of outdoor sofa is spacious and suitable for multi-person use. They often function as a sofa bed and can be used as a makeshift bed. Suitable for outdoor banquet area, holiday villa and other large outdoor space.
Iii. Functional classification:
1. Leisure outdoor sofa: This kind of outdoor sofa design is comfortable, suitable for people to relax in the outdoors. They are usually equipped with soft cushions and cushions to provide comfortable support.
2. Dining outdoor sofa: This type of outdoor sofa is designed for outdoor dining, such as open-air restaurants, cafes, etc. They are usually equipped with a dining table and chairs, providing a convenient dining experience.
Of course, a variety of different sofas can also be freely combined into a sofa combination to meet your different needs.
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