The knowledge of the packaging color of the United States exports

In some export commodities in China, many of the packaging colors meet the psychological needs of the Americans. After entering the American market, they are very popular; but there are also some packaging colors that are not favored by the Americans and are not very well sold in the US market. Therefore, further in-depth study of the US consumer demand for packaging color, improve the packaging color of export goods, and become an important issue for the development of exports to the United States.

American consumers' pursuit and love of packaging colors can be summarized as follows:

Seasonal strong goods: The color of their packaging should take into account Americans' lifestyle habits. In the United States, there are seasonal colors every month. Generally: January grey, February blue, March silver, April yellow, May lavender, June pink, July blue, August dark green, September yellow, October brown, November Purple, December red. Which of the season's merchandise is packaged in a color that is appropriate for it, which is beneficial to the sale of the product.

The packaging of high-end goods: not only requires quality gentrification, but also requires that the packaging color is consistent with the global popular European and American elegant natural color tone. If the packaging and color of high-end products are extremely poor, the value of high-end products will be greatly reduced.

The policy package of goods: The color should be red, blue and white. Red, blue, and white colors make up the color of the American flag. Therefore, Americans have a special preference for red, blue, and white. If these three colors are used in the packaging of strategic commodities, they will be favored by American consumers.

A variety of food packaging: color to choose a fixed color is appropriate. At present, the United States has basically formed a representative color for various food packaging. For example, the packaging color of eggs is white; the packaging color of fruits is pure yellow or orange; the packaging color of beans and fresh vegetables is green; the packaging of black foods must not be black, but brown or yellow is required. The fixing of the packaging of these foods has become a habit in the United States and should not be changed when it is used.

Daily commodity packaging: Colors should not use strong irritating colors. Americans are disgusted with the use of strong, irritating packaging for everyday goods, so this color should not be used blindly. For example, cosmetics, soaps, detergents, underwear, and other daily goods that come into contact with the skin should not be colored red, but only white or other elegant colors.

Packaging for special merchandise for men and women: their color needs to be different according to gender differences. According to the different preferences of women and men in packaging colors in the United States, the packaging used by women for women is generally pale, light red, or green, and the colors are light; for hundreds of men, it is appropriate to use blue in the packaging of goods.