Nowadays, the annual 3.15 exposure and anti-counterfeiting activities have entered a period of intense countdown. Those unscrupulous businesses that are typically faked and sold, which seriously harm consumers' rights, will soon surface. Media exposure, related departments attack, consumer supervision and reporting, year-round attention to 3.15, every year has a reputation on the "pioneer" list of various industries, it really should be the phrase "a road height, a height of one foot." Why is the phenomenon of counterfeiting and selling faked? In addition to the inducement of economic interests, the weak supervision of relevant law enforcement agencies, and the lack of consumer awareness of rights protection, the lack of social responsibility and the lack of mutual supervision between industries are also incentives.
As we all know, mutual supervision between the same industry is still rare in China, and the insider of the industry is unprecedented. Not long ago, an article entitled "Unseen Rules of Unspeakable People in the Redwood Industry" surprised the leading companies in the redwood industry. The paper cites in detail the unspoken rules of the current mahogany industry, including 12 unfamiliar means of falsification of internal structural materials, imaginary craftsmanship, lacquering, film, and sky-high rebates. As soon as this article came out, it caused turmoil in the entire mahogany industry. It was said that "some people are happy and worried." Those really real-priced mahogany merchants are called Tian Tianhong's move: "Lian Tianhong really gives us a slap in the face of these law-abiding manufacturers." Of course, the sound of screaming attacks is also endless. "Even the sky is self-exposed, there is speculation," and so on. There was a "spoken war" between the parties.
Not to mention the fact that even Tianhong’s self-exposed industry’s unspoken rules have played a role in purifying the entire environment of the redwood industry. The far-reaching impact of this move alone is far greater than the practical significance. However, in order to gain a foothold in the current situation, some of the criticisms that exist within the industry are usually held in an attitude of “doing more than one thing†and disregarding it. As everyone knows, it is these acts of mutual connivance and shelter that have greatly contributed to the arrogance of unscrupulous merchants, making them even more fearless, and the entire industry will be smoldering over time. In the long run, it is not only the consumers that ultimately suffer, but the company will end up eating the consequences.
This time, even Tianhong reveals the unspoken rules of the industry. It is really a "big mistake". What is the reason for even Tianhong to make this decision? Friends familiar with the mahogany industry know that even Tianhong is the leading enterprise of mahogany furniture, and has always been in the leading position in the industry. The company has consistently adhered to the business philosophy of “no compromise†and “no reason to return for lifeâ€. According to the relevant person in charge of the Lianhong brand, “the bad guys in the mahogany industry use the hidden rules to make profits and harm the consumers. It’s not a temporary one. This prevalence will eventually ruin the entire mahogany industry.â€
Throughout this time, Tianhong has exposed the unspoken rules of the industry. The author believes that this will help to form mutual supervision within the industry. The road to counterfeiting has a long way to go. Enterprises must not only improve their own quality and integrity, but also be a supervisor and informant. It is necessary to know that this is not only to safeguard their own interests, but also to safeguard the interests of consumers and benefit the entire economic and social order.
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