Analysis of the application of digital printing in domestic and foreign printing markets

1. Overview of the domestic market

The output value of China's printing industry is about 200 billion yuan, of which 5% is suitable for digital printing business, that is, 10 billion yuan, and the market development potential is huge. At present, the development speed of China's digital printing market is constantly accelerating, but there is still a certain gap compared with the world's development level. According to statistics, the total value of China's digital printing market is about 10 billion yuan, and Shanghai Printing accounts for about 5% to 7% of the total national printing market. The total sales volume of the digital printing market in developed countries is much higher than that of China. Last year, the retail sales of digital printing in the United States was nearly 48 billion US dollars, equivalent to about 40 times the total number of digital printing markets in China.

In China, various bills in the digital printing market are beginning to show a stronger and more individualized tendency, and the potential for personalized printing markets such as telecommunications, postal services, banks, securities, and insurance is huge. In Beijing, Shanghai, Guangzhou, Hangzhou and other places, there are large and small express printing shops on the street, which is enough to prove that digital printing has indeed entered our daily life. The development of digital printing in China has also produced a number of excellent digital printing enterprises. Digital printing companies with various systems such as Speed, Digital, Kangwei Digital, Shilang, etc. have developed rapidly in the field of digital printing in China.

2. Overview of foreign markets

1. General overview of the world market

In foreign countries, digital printing is generally used to print reports, customer catalogs, corporate albums, business printing, and a small number of books, such as postcards, business cards, covers, brochures, and CD sets; small packaging such as medicines, health supplies, and gifts Packaging; can be used for proofing, promotion, testing and distribution purposes; can also print wallpaper, waist line and lace paper, etc. Globally, from document content generation, to printing production, to distribution, the digital printing global market turnover is as high as 120 million US dollars. According to the statistics of PIRA in the UK, the digital printing industry has already occupied 9% of the printing market. It is expected that by 2010, this number will rise to 20% to 25%.

Authoritative reports show that in the world of digital printing, the annual growth rate of on-demand printing will reach 12% in 2008; variable information printing will account for 20% of the printing market by 2008; by 2010, 20% of user requirements The lead time will be within 24 hours, and currently, 78% of color printing jobs are less than 5000 copies.

2. North American and American digital printing market

The number of color digital printing systems installed in North America is expected to reach 18,700 units in 2008, and the number of color digital printing systems in North America is expected to reach 45 billion printed sheets in 2008. The proportion of variable digital printing in color digital printing volume will increase from 16% in 2003 to 30% by 2008. According to the survey of the US market by relevant professional organizations (GATF / PIA Association), Shanghai Printing will have 33% of the commercial printing market for multi-version and personalized printing jobs by 2008, while 78% of the printing jobs will not exceed the batch size. 5000 copies, the annual growth rate of on-demand printing reached 14%.

According to the results of the US survey and research, by 2010, digital printing methods (including the following digital and desktop technology printing methods) will account for about 200% of the market share in the printing field.