Looking at the global packaging ink market

customer service

Regardless of any business, customer satisfaction is the most important. "Customer service should be based on mutual communication, quick feedback and professional goal-oriented partnerships to control or reduce unnecessary costs for both parties," Mr. Socha said. “Technical performance, viscousity, price, and innovation are the main criteria customers seek. Some parts of the market are based on price alone. The technical components in this area have disappeared. Other high-end markets, such as flexo, are subject to Technological advancement. Flexible packaging paper products processing plants have been seeking new and improved products that will give them a competitive edge."

"Our goal is to actively listen to the opinions of our customers and keep on innovating. We have to solve problems. These problems are often caused by not being active," said Mr. Kristo.

"The goal of Sun Chemical Ink Company is to become a partner in their customers' choices," Mr Murphy said. “That is to say, we strive to provide high-quality inks and coatings for paper packaging processing plants that they need to achieve the desired results. In addition, Sun Chemical Ink Company will also provide services and process technology through The overall cost of printing increases the real value."

“Our goal is to provide innovative processes and services,” Mr. Shah said. “This is also the way we grow and why.”

In addition to technical services, customers also hope to get a product that can achieve their performance goals and low cost of use.

“Printers are looking for a standard that meets both the requirements for use and the lowest cost requirements,” said Mr. Impastato. “We have found that more and more printing companies are now truly recognizing the difference between the cost per pound and the cost of depreciation. Depreciation costs are difficult to calculate, but today’s printing companies clearly understand that price, breadth, and efficiency The combination of factors is a more comprehensive understanding of real costs."

"Our goal is to establish trust and cooperation with our customers," said Mr. Impastato. “In some cases this is unlikely, but we have found that if we can develop this kind of partnership, we can strengthen cooperation with customers. This can bring about the benefits of vertically unified management without investing in the ink trade. Our goal is to work together with our customers, to constantly practice, and to seek ways to help our customers reduce their overall costs and expand their trade. We have a lot of these projects that help our customers to have obvious improvements in costs and productivity. We understand that We can only be successful when our customers are successful."

It is important to listen to the voice of customers and understand the needs of customers to develop products that can help them succeed.

Mr. Cichon of INX International believes that customers are looking for products that are both easy to use and can reduce costs, such as a single system that can replace complex ink systems.

“We must pay attention to our customers and customers' customers. It is very important to give feedback on the main development directions from packaging and printing companies. We must actively work with packaging users to understand the strength and limitations of printed films, and It is also important to adjust to achieve the best results."

R&D Research and Development

In order to keep up with the changing needs of customers, ink manufacturers are trying to improve their new products in their research labs.

“Packaging is the most technically challenging part of the ink market,” said Mr. Impastato. “A large number of new materials and constructions have made packaging and printing ink suppliers not free for a moment. A competent and experienced research staff in packaging is very necessary. Due to customer cost restrictions, we found that they did not have the internal expertise of a few years ago. They rely on suppliers to provide more advanced support for new component development and solutions to new problems."

“We use a technology-driven approach,” he continued. “First, we had a comprehensive dialogue with our customers to understand the needs of our customers. Then we considered the feasibility and effectiveness of the project. Once we think this project has a profound meaning for the customer and Value, we will provide appropriate technical resources. The project is regularly supervised to ensure the development of performance-based and cost-based standards."

“As the performance continues to improve and people's expectations continue to increase, printers want to find a wider range of ink performance, and consider all the different printing companies can operate and use.” Mr. Cichon said that the key issue of the study is that Packaging not only has the ability to store, preserve, and cook food, but also provides consumers with the ability to identify fake and shoddy products and protect the authenticity of the brand. ”

“An effective R&D project must first understand the entire packaging cycle from beginning to end,” said Mr. Socha. “Includes substrates, ink materials, printer manufacturers, ink rollers, rollers, printing plates, packaging carton processing plants, and terminals. Users and final consumers. As an ink manufacturer, we need to recruit all shareholders to negotiate to predict market trends and prepare to launch the right products at the right time."

(to be continued)