Applicability, economy, and beauty are the main principles of industrial design and are the main principles of packaging design. These three are interdependent and mutually exclusive, but they are unified in the overall product. Therefore, the correct handling of the three relationships is a prerequisite for successful industrial design and packaging design.
Applicable means that the product is pleasant to use. It not only includes the use of products, but also reflects the whole product and human physiological and psychological relationships, fully realize the ergonomics, environmental engineering, biological engineering, ecological engineering and other disciplines of comprehensive application.
Economy refers to the product design, to consider the product to meet people's needs of the material and spiritual functions at the same time, as far as possible to achieve the lowest cost, so that the United States and cheap.
Beauty means that the product form must satisfy people's aesthetic needs, embody the aesthetic tastes of the times and society, and enable people not only to get the satisfaction of material needs and use, but also to be psychologically pleasing.
3 The four elements of industrial design also apply to packaging design
3.1 Functionality
From the point of view of industrial design, the function of a product refers to the actual effectiveness and role of the article, which uses the function as the main body. It is the decisive factor of industrial design, the purpose of the product, and the starting point of modeling. The function is first-rate. From the point of view of packaging design, the production of modern packaging and its packaging objects is not a simple affiliation, and the functions of packaging have also greatly exceeded the traditional concepts of accommodating, transferring, and protecting commodities, and have become the protection, sales, and beautification of commodities. The perfect combination of functions such as convenience and convenience is a key indicator for measuring the pros and cons of packaging products. It is also first-rate.
3. 2 form
In the industrial design, the form of the product refers to the structure and method adopted to realize the function of the product. It is the form of the entity with the function. It is for the function and must reflect the function and contribute to the function, not the function. Play, form is second nature. In packaging design, various functions of packaging products are also realized through the structure of the product. For example, for the packaging design of the Yixing pottery fine teapot, first of all, it is necessary to make detailed buffer point analysis according to the structural characteristics of the product so as to provide special protection for the weak parts. In order to avoid the waste of packaging materials and packaging functions, it is not necessary to use a full buffer packaging structure, and the corresponding protection forms are adopted for the kettle body, the handle, and the lid to ensure that they are not damaged due to vibration and shock during storage and transportation. With exquisite packaging and related signs is to achieve a variety of modern packaging features. In short, the structure of the packaging is also entirely to achieve its functional services.
3.3 Physical and technical conditions
All industrial products, including packaged products, must use certain materials and proprietary manufacturing techniques in order to achieve their function and shape. Therefore, the material and technical conditions constitute the third element of industrial design. As the modern industrial design environment is becoming more and more complex, the empirical and subjective design of the past has been far from meeting the needs of the times. The design tends to be more collective, and the material and technical conditions required have been continuously improved, which has greatly improved the design. The efficiency and quality, the application of microcomputers and the continuous improvement of CAD artificial intelligence technology have brought revolutionary changes to industrial design, making the creation, performance, communication and processing of the design faster and easier.
3.4 Usage Environment of the Product
Any product is a constituent element of the environment. Therefore, industrial design must start from the overall consideration of the conditions of use of the product and its environment. For example, the design of packaging products must be combined with its packaging objects, and fully consider the conditions and environment for storage and transportation, whether it is a one-time use or a turnover, whether it is a bulk storage or transportation, or an integrated storage and transportation, and the conditions for the collection and distribution of commodities.
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