Genesis, a flexographic pre-press manufacturer, did his utmost to achieve perfection, greatly satisfied the needs of customers, and provided himself with new production opportunities.
Genesis Packaging & Design, a company specializing in corrugated preprinted linerboard printing in Lemont, Illinois, is constantly pursuing new technologies and listening to the needs of its customers.
As customers are looking for ways to make their product packaging unique on the shelf, many of them expect Genesis to meet their short-lived needs. “The customer met with us and said, 'There is no preprint manufacturer in the Chicago area that can produce a short version of live,'†recalls Baratta’s recall. “Our customers have asked us to take a short version. They are the kind Only 150 to 20,000 cartons are ordered to serve as promotional product packaging customers."
New flexo press production capacity
In order to meet the needs of their customers, Genesis purchased a model #PW-65 satellite flexographic printing press (CI) from Wolverine Flexographic Mfg. The 66-inch-wide, six-color preprinted board printing machine was installed in January with the help of the Dri-Tec Mfg Group.
The maximum width that this press can handle is 66 inches, which can be produced at 1,000 feet per minute if a 50-inch wide print is produced. Genesis printable foil, 0.01 inch thick film, various liner boards of B, C, E, F, and N type corrugated and 0.026 inch thick SBS cardboard. "One of the advantages of this press is that it can be UV coated," said Tom Beemsterboer, general manager of Genesis.
In order to produce prints in a customer-friendly image, Genesis installed a Prime Optimum two-lamp UV curing system from Prime UV Systems. This 68-inch-wide device allows 66-inch-wide prints to pass smoothly and cure the coating. "It's easy to make this decision," Baratta said. "That's what our customers need. It also gives us a lot of inspiration. UV is the next step for us." Genesis also has the ability to use a variety of UV inks and coatings. .
Not only is the CI flexo printing press, the curing system has also greatly satisfied the needs of customers, and they also provide manufacturers with new production opportunities. Genesis has entered the cosmetics, automation, food and beverage industries with a range of high-resolution prints that meet their needs. Anilox rollers with 700 lines/inch screens using Pamarco Global Graphics typically achieve printing needs of 120 or 133 lpi.
The company continues to grow
Since 1999, Baratta and Beemsterboer started Genesis in a 27,000-square-foot building in Addison, Illinois. The company has been developing steadily. Six years later, Genesis has grown to 22 employees and the plant is larger than the original. three times. They have three platform die-cutting machines at their new facility in Lemont, including two 42-inch 62-inch die-cutting machines from Bobst and a 50-by-70-inch die-cutting machine from Thomson Industries; one 49x63 Laminated laminating machine and other terminal equipment. “The company is growing every year. The most important thing for us is the people,†Baratta said. “You can have the most advanced equipment in the world, but if you don’t have the right people to do it, it’s just a pile of iron. ."
Improve supporting facilities
In the prepress area, Genesis has an internal team that can design and process images that are full-colored for clients and customers. The company has Kongsberg CAD tables and Artios 3D Dimension & Animation software provided by Esko-Graphics for designing point-of-sale displays.
Recently, the printer was planning to purchase a Hewlett-Packard large-format printer/plotter for proofing. In this way, they can know the customer's design work in advance and make appropriate changes if necessary. Right now, Genesis has its own plate supplier, OEC Graphics, and PRP Flexo, to provide proofing and production models.
After installing HP plotters, they hoped to shorten the delivery time of proofs that would have taken days to a few hours.
With more and more print options available to customers, Genesis also offers many non-print services. Two years ago, the company added corresponding supporting services to its list. Genesis has become a "one-stop shop" in order to meet the challenge, and also provides printing, die-cutting, labeling, and composite services. Baratta emphasized that in addition to these voluntary challenges, Genesis also has to face challenges from its customers. "If the customer does not challenge you, you will stand still," he said. "You will never advance. Your company will never reach the status you requested."
"Become an ideal company" is not only to meet the needs of customers, but also to meet the needs of society. Genesis installed a wastewater treatment system. “We need to make sure that the water we discharge is as good as the water we used originally,†said Baratta.
The inks used by Genesis are water-based. The water treatment system allows Genesis to separate the solids from the water and work with the waste. "We want to go further. That's why we do it," Baratta said. "We hope everything will be perfect, and we will do our best to do it."
Source of information: packagingdigest china
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