End users, what do you need?
In marketing management, there are 4P-product (product), price (price), channel (place), promotion (promotion). But the so-called marketing 4P will soon become outdated, and will be replaced by the marketing 4C theory, namely: customer needs (customer needs and wants), cost (cost), convenience (conveniece), communication (communication)-a customer The era of centered marketing has arrived and is ready to be proud.
In the label industry, material suppliers, equipment suppliers, and label suppliers all invariably ask: Dear customer, what do you want?
The entire label industry chain is our readers. So, we are asking every day: Readers, what do you want to see?
When talking on the phone with a senior old editor, it was mentioned that we should focus on the end user. They also said in agreement-"Demand! Of course it is their demand!"
Obviously, almost every requirement summed up by end users can be a big topic, such as the confusion of daily chemical companies in the labeling of curved bottles, such as pharmaceutical companies struggling to find improvements in label security technology, such as The liquor industry wants to keep innovating, and every user wants to achieve cost savings ... as long as we remember that "this issue" is not a "supply and demand information column" on the Internet, daily newspapers, and weekly newspapers. Directly bring benefits, but we hope, but hope that the "focus of this period" can bring you a touch of thought, and even an open mind; to deepen the theme and do a good job, the magazine is better than other magic weapons.
Why is there this spotlight? Because many end users report that not all printing technologies are familiar to them, and sometimes there are blind spots or misunderstandings of one kind or another. Without investigation, there is no right to speak.
Apply a few nouns in 4C: We will "communicate" with end users regardless of "cost" to meet "customer needs" and provide greater "convenience".
If necessary, we will try our best to meet.
Label applications are becoming more and more popular, and label printing technology and equipment are gaining more and more attention. In recent years, label printing and label equipment manufacturers have become a new force, absorbing the advantages of various printing and post-press technologies, and gradually forming a relatively independent system to adapt to the diversified development of label application fields.
Offset printing: Quality and flexibility What is offset printing: Offset printing should be called lithographic offset printing, its printing plate includes ink-friendly part (image part) and non-ink-friendly part (blank part), the surface of the two parts is basically on the same plane In the above, the principle of oil-water repellence is used to print only by adhering ink to the image part. Offset printing adopts the indirect method of blanket transfer printing. Compared with embossing and gravure printing, the highlights of the printing plate are reproduced better, which can realize the perfect reproduction of image layers and text. You can also use various papers as substrates, which is a very practical printing method.
Main advantages:
1. A wide variety of substrates;
2. Can faithfully reproduce the original, and obtain a layer reproduction similar to the original;
3. Compatible with multi-color printing;
4. Double-sided printing can be realized;
5. Compatible with high-speed printing;
6. The number of prints can be more or less, both short-form work and long-form work;
7. The price is moderate and competitive.
Limitations:
1. The overprintability of the ink is slightly poor, and the ink emulsification and drying are easy to occur, and the ink layer is lighter, which is not suitable for printing bright color label products;
2. The printing speed is slow;
3. It is difficult to control the water and ink balance;
4. Poor durability.
Application areas: printing of various paper labels.
Future trends: With the integration of rapidly developing digital technology, offset press manufacturers pay more attention to provide users with a full set of solutions. The offset presses introduced at this stage include almost all format specifications, and the color set structure and configuration are flexible and diverse. Sheet-fed offset printing presses are developing in the direction of more color groups, higher degree of automation, and more suitable for short-version color printing. In addition, ultra-large-format sheet-fed offset printing presses have been launched one after another. Although digital printing may become the future development direction, but offset printing with its mature technology and perfect performance. The flexible combination method is still the most widely used printing method in the world. The leading position of offset printing will not change for a long time.
International protagonists in the field of offset printing equipment: Heidelberg, Manroland, KBA, Mitsubishi, Komori, Akiyama, etc .;
Domestic masters: Shanghai Guanghua, Beiren, Zhongjing Group, Weihai Bintian, Shanghai Gauss, Ziming, etc .;
End user representatives: Shanghai Kao, Zhejiang Nais, Shanghai Xiafei, Shanghai Jahwa, Chongqing Taiji Group, etc.
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