Humanization and rationalization of packaging design

The packaging design is reflected in several aspects such as sealing design, storage design, visibility design, pattern design, and structural design.

Sealing design is reflected in convenient opening and closing, such as zipper bags, plus mouth bags. Daily detergent powders and detergents are all powdery or liquid. They are easily exposed to moisture or spilled when they are opened. After opening, they are required to be sealed again. In the past, people used rubber bands, string ropes, etc. to bundle them or pour them into a container. Complex, so, this kind of flexible packaging bag is designed as a zipper bag or a spouted bag, which can be repeatedly used without any influence and will be greatly welcomed.

The rationalization of storage design is reflected in the convenience of storage. Standing bags and composite hose packaging will become the mainstream. Currently, shampoos, liquid soaps, laundry detergents, softeners, and other liquid products have gradually adopted this type of packaging. Stand-up pouches are packed with mouths for easy pouring and access; composite hoses are more and more popular due to their ease of access and ease of use. Whether it is stand-up pouches or composite hoses, both packages are aimed at chemicals with extremely strong permeability. When selecting such packages, a reasonable choice must be made for composite structures.

Visibility design refers to consumers' favorite transparent packaging. Transparent packaging gives consumers a great sense of security and credibility is greatly improved. Transparent packaging will be a major highlight of the flexible packaging market. Flexible packaging bags can be printed or composite structure adjustments made into a completely transparent packaging or open sky-type transparent packaging.

The design of patterns should continue to introduce new ideas and promote personalization and human culture. According to different consumer groups, different forms of design can be adopted. Children should be lively and lively; old people should be calm and peaceful; middle-aged and young people should be full of vitality. Regardless of pattern design or color matching, people's ideas and concepts are fully reflected. In addition, the pattern design will be more inclined to be concise, lively and full of meaning.

Structural design promotes simple packaging. According to the content requirements, the structural design is carried out to meet the most basic requirements, so as to reduce packaging costs, reduce unnecessary waste, and provide minimum consumption.

For sanitary products, such as toilet paper, sanitary napkins, baby diapers and other light-weight product packaging will be more inclined to single-layer packaging, avoid composite packaging, direct use of PE table printing or shrink film table printing for simple packaging is the preferred packaging .

For multi-layer composite products, use functional co-extruded film as much as possible to reduce the number of recombinations, reduce solvent residues, and reduce pollution.

Reprinted from: Ke Yin Media