Digital signage:
Digital signage (Digital Signage) is a brand-new media concept, commonly known as network advertising machine, digital signage, electronic signage, multimedia advertising machine, multimedia information publishing system, which refers to large-scale shopping malls, supermarkets, hotel lobbies, restaurants, theaters and In public places where other people converge, multimedia professional audiovisual systems that publish commercial, financial, and entertainment information through large-screen terminal display devices. Its aim is to broadcast advertisement information to a specific group of people in a specific physical place and at a specific time period, so that it can obtain the effect of advertising. In foreign countries, some people equate it with paper media, radio, television and the Internet, and call it the "fifth media".
Why use digital signage?
1. More attractive than traditional signage
According to statistics, digital signage is more than ten times more attractive to customers than traditional static signage. For enterprises, this means that once the target customer locks the information publisher, it will undoubtedly greatly increase the cooperation index between the two, facilitate commodity trading, and improve the business development of the enterprise. For public information such as announcements, reminders, entertainment, etc., the speed of communication is naturally self-evident.
2. Effectively present advertising information anytime, anywhere
The traditional static signage and traditional printed matter marketing methods face the biggest challenge is that the advertisement must be placed in the right place at the right time. Digital signage is not the case. It can distribute information advertisements anytime and anywhere through the information distribution terminal at any time and any place.
3. Save time and money
Traditional static signage requires manual distribution of advertising information. Printed materials are more labor-intensive and financially expensive. Digital signage saves most of the cumbersome procedures and greatly saves the cost and processing time of printing or distribution. There are also many professional digital signage research and development companies in China. Tashan Technology () is one of them. The digital signage advertising player launched by Tashan this time uses Microsoft embedded system. It integrates Internet, multimedia distribution and playback technologies to build Customer self-distribution mode of network advertising operation self-service platform, user self-management, network control, independent operation, to achieve network control of playlists and timetables in different locations, locations, terminal screens, and statistics on play time, frequency, and range And records so that advertisers can obtain a wide range of advertising effects.
In the application of digital signage, it has proposed a new self-publishing service mode. Through the digital advertising signage self-publishing platform combined with the newly launched digital signage terminal equipment advertising player, it solves the problem that advertising publishers no longer need to purchase advertising playback software and management The server only needs to configure multiple digital display screens according to its own needs, and performs self-setting management from modules such as the management of the advertising publishing terminal, the management of the advertising publishing template, the management of the advertising playback periodic table, the management of live video playback, the monitoring of the playback terminal, etc. Through the Internet or local area network, you can control the content of digital advertising displays distributed throughout the country.
4. Quickly recover your advertising investment
Digital signage, while distributing its own advertisements, leverages the vast advertising space, coordinates and cooperates with suppliers, and recovers the investment cost, which is unmatched by traditional static signage and printed products. Not only that, this service can be provided to more customers than static ads.
5. Digital signage is the inevitable progress of the times
Digital signage is a product of the high-tech era. Its effective advertising information release function dwarfs the traditional static signage. The future market prospects are considerable. Digital signage is an inevitable progress in the information age!
When to start using digital signage?
If you have n’t used digital signage to advertise your products, joining now is the best time. According to iSuppli, a well-known survey agency, the global digital electronic advertising market will grow rapidly at a rate of 30% per year from 2005 to 2010, gradually replacing traditional advertising with thin displays. The report from the National Association of Broadcasting Show, which closed in Las Vegas in April, also pointed out that the use of digital advertising in the store can stimulate the sales of new products to be promoted by 30% to 300%, and can also increase turnover by 30% and make consumption The waiting time is reduced by about 15%, so that consumers can find the goods they need more quickly. If you have started to use digital signage for multimedia information publishing, but you need to be compatible with more reading interfaces or more powerful network management functions.
Its self-publishing platform for digital advertising signs from Mountain Stone Technology provides a service platform for any customer to manage through the Internet and realize the distribution and display of advertisements on the Internet and local area network. Combined with system applications, digital signage advertising players have features such as reliable stability, high efficiency operating speed, extremely low power consumption, high integration, and small size, etc., and more can be realized based on touch and human body sensing technology on the system Interactive application, which can guarantee terminal advertisement playback and achieve powerful interactive functions for operators to establish self-managed, multi-industry, multi-region, and independently operated network advertising operation service platform.
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