On May 18th, China (Shenzhen) International Cultural Industry Fair (hereinafter referred to as “Civil Fairâ€) was held in Shenzhen. As the national “first brand of hand-cut paperâ€, Hehe Culture and Art Co., Ltd. in China, new Chinese solid wood furniture The brand ——Shenzhen Mubao Furniture Co., Ltd. is a strong alliance, and plans to build a new Chinese-style experience hall to inherit the traditional Chinese culture.
Cooperation Opportunity: Dedicated to the creation of Chinese traditional culture
[Reporter]: Hehe Culture and Art Co., Ltd. (hereinafter referred to as Hehe) as the national "first brand of hand-cut paper", the industry market share is among the best in the country, why choose to cooperate with furniture brands?
He Hong Culture and Art Co., Ltd. Chairman He Hong
[He Hong]: Paper-cutting has been developed for more than 1,000 years. It used to exist in family workshops. It is just a traditional paper-cutting. It has not been integrated into home and modern life. We want to take a new path in this respect.
Cooperating with Mubao Meijia, because of its development philosophy, it is in line with us, and is committed to creating products with the traditional Chinese cultural connotation. Mubaomeijia is the first brand of Chinese new Chinese solid wood furniture. We are the first brand in China to create pure handwork. The pursuit is consistent.
Cooperation path: It is planned to build a new Chinese-style experience hall to inherit the Luban craft culture.
[Reporter]: What are the plans for the cooperation between the two companies?
[Li Yuntao]: We have been working hard to make new Chinese furniture, and we use Luban's crafts, and even Chinese classical Feng Shui culture to make furniture.
In the traditional way, we participated in the Canton Fair, the national promotion, etc., but after opening more than 50 stores this year, I found that our integration of classical culture is more difficult to show brilliance in the tide of commodities, and it is always difficult for customers to affirm it. the value of. At this time, we entered the Cultural Fair, and our entry point is to inherit the intangible cultural heritage and make it more in line with the pursuit of modern people.
Mu Yun Furniture Marketing Director Li Yuntao
After mutual understanding, our two companies will increase cooperation and consider creating a new Chinese experience hall. Here are our furniture, paper-cutting, cloisonne crafts, etc., doing culture and inheriting culture.
We may promote it in all parts of the country in the form of a small club or experience hall. I believe this promotion method may make it easier for consumers or young people to accept. Consumers can accept both the culture of the product and the practical functions of the product, which means we are done.
[Reporter]: When will the experience hall begin to be implemented?
[Li Yuntao]: It is estimated that 1-2 may be implemented in the second half of the year, and it has already begun.
The road to inheritance: to make a big paper-cutting industry, sour and bitter
[He Hong]: Intangible cultural heritage, as the name implies, is a culture that is supposed to be extinct or to be lost. We have to let these things that are quickly lost and let it continue to flourish. This difficulty is very big.
I have been doing the paper-cutting industry for the 8th year. I started my business with tens of thousands of dollars in cooperation with ten stores such as Wal-Mart. I am slowly entering more than 300 stores, with an annual output value of over 10 million. In the small industry of paper-cutting, it is not easy to make paper-cutting such a large industry. Everyone will have many questions. How do I do it? But the ups and downs here are only known to me.
My skills are learned from my father's generation. I have accumulated the national traditional culture in my bones. I am very persistent in doing this hobby as my own business. Therefore, even if I suffer from more suffering and tiredness, I will never be tired. When a person has such a pursuit and realm, the approach is always more difficult than the difficulty.
Just now the country pays unprecedented attention to the cultural industry. The promotion of policies and the accumulation of experience are very beneficial to us because our channels are very mature. Mubaomeijia's chain stores have opened so much, and we have also done more than 2,000 stores nationwide, new products can use these channels to promote.
[Reporter]: Many people say that the non-material cultural industry is a soil that needs to be cultivated. What do you think?
[Li Yuntao]: That's right. This road is harder and bitter, but we firmly believe that as long as there is a pay, there will be a return.
We broke the concept of simply making a certain product and doing a certain piece of furniture. We are doing a cultural inheritance. As a result, we can’t make money. This is not allowed, but we are willing to pass on it. I also believe that this market must be Can do very well.
Nowadays, not only the furniture industry, the non-material culture and traditional industries, but also the small folk workshops, and the national departments are promoting the culture. I believe we will follow the trend. Now that our generation, and even our next generation, traditional culture is already missing, we must make up for it. If it is not made up, this is a sadness for us and a sadness for the Chinese nation.
Difficulties in talent: Master craftsman is difficult to pay super senior management
[Reporter]: Intangible cultural heritage is a relatively niche industry. There is a high demand for talent selection. Have you encountered any difficulties in talents?
[Li Yuntao]: It is certain that the difficulties are encountered. Because of the traditional furniture industry, the Luban process is a traditional structure, and there are not many people who can be skilled in the operation. No one is willing to learn these things.
At present, this kind of master salary has exceeded the executives, so we are constantly cultivating such talents.
Merchants join: industry background + brand effect + patent R & D + long-term market
[Reporter]: If dealers want to join this industry, what aspects do they need to consider? Where are their benefits after joining?
[He Hong]: First, you have to know whether this industry is integrated with the big background, and there is nothing wrong with the party;
Second, you have to choose a good company, which is the brand effect we talk about. Over the years, after he has cooperated with more than 2,000 hypermarkets nationwide, its brand awareness is very high, and we are also applying for the famous trademark of Guangdong Province this year, and now we have obtained “Guangdong Province’s contract and creditâ€. Plaques, these have brand protection for franchisees;
Third, since these are our own patented products, we must have a dedicated R&D team to continuously introduce new products;
Fourth, the product must be joined. Good or bad is to see its continuity. If it can only maintain the market for just 2-3 years, it will not be worth the candle. To join a good project, we must adhere to 5-10 years, or even longer, to follow this company.
The research and development team of Hehe and Mubaomeijia is very strong, and can continuously introduce one new series of products. As long as the franchisees follow our steps, they should be able to get satisfactory results.
[Reporter]: Ok, thank you very much for accepting our interview.
Salon Nails Kit,Golden French Gray False Nails,Short Square Artificial Nails,Super Thin Short False Nails
Zhong Shan Senboma Artware Co.,Ltd , https://www.senbomanails.com