Few consumers do not bargain in the furniture store, do not go to the discount and never buy the goods. This way of thinking has been inertially developed for more than ten years. "To discount" and "give discount" have become an important part of most home store transactions.
The so-called "one foot high and one foot high", no matter if you have the ability to bargain, you may not get the "lowest price" of the same brand of the same brand, because the "original price" you see is constantly floating, many At that time, the virtual high price and blood-slung discounts satisfy your desire to kill the price, and the final transaction price is firmly controlled by the salesperson of the merchant. If you loose it, you will take advantage of it. I can recognize it.
Excessive discounts have made consumers have no idea about "clear price" and are not willing to buy furniture without discounts. But at the same time, consumers who are wrestling and brave are also deeply tired.
At the moment, the call for "clear price" is getting higher and higher. On the eve of "3·15", the actual price will be officially implemented in the actual home. What doubts do consumers have? What is the status quo of the home city? We conducted a field visit.
â—Experience â—
Buying scared furniture, the transaction price is doubled from the original price.
"You never know that after the price is asked, the salesperson will give you a few discounts. In short, it will be much cheaper, so I won't ask." Ms. Chen, who just bought the panel furniture, said that she said when she talked about her own experience. The two pieces of furniture are calculated according to the price of the label, which adds up to more than 6,000 yuan. “The two pieces of furniture are different brands.†Ms. Chen said, “The price of one of the side cabinets is more than 3,000 yuan. After the salesperson calculated all the discounts, he said that if he is less than 1,200 yuan, he will need to pay an additional 60 yuan. "Ms. Chen originally thought that the standard of free shipping would be reached. I didn't expect the discount to calculate the original price of about 3,300 yuan, the side cabinet is less than 1,100 yuan, and the extra cost of 60 yuan is the final transaction price of this piece of furniture.
“It’s too cheap, although it’s very affordable, but it’s frightening. The space for furniture discounts is so big.†Ms. Chen “amazingâ€.
In the end, Ms. Chen looked for two pieces of panel furniture of more than 6,000 yuan. Because of the discount on the activities of the store and the “mystery discount†given by the brand, the freight was calculated and eventually sold for less than 3,000 yuan.
â—site â—
Mystery discount + store promotion, a piece of furniture transaction price has N kinds
Many consumers have the same experience in furniture stores. What consumers don't understand is why every piece of furniture has room for counter-offer? Since you can discount, why not directly mark the cheaper price on the price tag? The savvy consumers who are accustomed to shop around and feel the same, the mysterious discount of the brand and the different promotions of different stores, where to buy, is really a big problem.
â— Scene 1: Two stores with the same cabinet
The transaction price difference is 700 yuan
"The original price of this cabinet is 3,880 yuan, and the discount is..." The sales staff of Yifeng Furniture Yuquanying Store expertly knocked the calculator and told us that the discounted price was 3140 yuan, and said that if the day is confirmed Buy and pay, you can get an additional 8% discount, which means that the final price is more than 800 yuan lower than the original price.
Upon inquiry, we learned that the first round of discounts is 20% off, which is the discount given by the brand itself.
In the Red Star Meikailong East Fourth Ring Store Yifeng Furniture Store, the sales staff said that the basic discount given by the brand is also 20% off, but there is no mention of the “9.8% off on the day†link. The difference is that the panel furniture can participate in the 25% discount that the store is holding. In other words, the same original price is 3880 yuan bookcase, the discounted price is more than 1,500 yuan lower than the original price.
The same brand, the same style, at the same time, the transaction price in the two stores is about 700 yuan.
In the shops of Ronglin Shijia, Baiqiang, Feimei, etc., as long as you ask "how much money to fold," the salesperson will give a discounted price. The mystery discounts given by this brand are available in almost every store, but only in different heights. For the same brand different branches to enjoy the same brand discount, the sales staff said that "should be the same, but it is not clear."
â—Scenario 2: "The cheapest place in us"
Selling spoken language
On the 3rd and 4th of March, it was the weekend. Red Star Macalline had already played the "3·15" banner to do activities, and the audience was 25% off. In the North Fourth Ring Red Star Macalline, we have seen that many merchants have adopted discounts to attract consumers: after discounting on the basis of price, they will participate in the shopping mall's 25% discount. The merchants in the East Fourth Ring are very "resilient". Many merchants are discounted or special offers, and they are no longer participating in the shopping mall's 75% discount.
The staff of the East Fourth Ring Red Star Macalline non-same sofa introduced, "This sofa is special in our Red Star store. The original price is 12,800 yuan. Now it only sells for 8980 yuan. It only has two days on Saturday and Sunday. For 10 pieces." When asked if all the Red Star stores are at this price, the clerk said that it is not clear. "This sofa is 15% off, and it costs 10880 yuan. I don't know how other Red Star stores sell. But you can rest assured that we are definitely the cheapest here."
When asked if the brand is also special, the clerk said that he was not clear, only stressed that "this must be the cheapest."
â—Scenario 3: The salesperson hints that “the price is clearâ€
After the purchase is "not cost effective"
The same store has different prices for the same item, and the price varies from store to store. The home of the North Fourth Ring has also launched activities on the 3rd and 4th, namely, the grade discount: 20% off for spending 10,000 yuan, 85% off 15,000 yuan, and so on.
When asked about the wardrobe of a certain brand, the same plate, the home of the North Fourth Ring Store, the Red Star East Fourth Ring Store and the North Fourth Ring Store reported three different prices, about 7,000 yuan, and Open a price of more than 9,000 yuan. A clerk in the closet said, "Now the order is the most cost-effective, starting from next week, the price will be clear, and the number of the label will be sold. Now, if the weekend is over, it is still the preferential price. If you don’t make a reservation now, it’s a pity.†Wen/Yang Mingxiao Song Ran Photography/Yang Mingxiao
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