The furniture industry is not as good as "labor and capital, to achieve a win-win situation"

At a seminar held in Beijing, many manufacturers and distributors said that they became “big blood donation” last year, and most of their performances were “successful” to “landlords”, while home enterprises collectively “forced the palace” and hoped “landlords”. There have been frequent incidents of land rent reduction, how bad the living enterprises in the home are, and will the "forced palace" tide spread?

"Fighting" sounds

According to reports, many manufacturers and dealers have turned out last year's sales performance, proving the necessity of “landlords” to reduce rents. Wang Dawei, chairman of Beijing Klaas Home, said that in 2011, 30% of storefronts made money and 30% of stores maintained balance. The remaining 30% of the stores are in a loss, the overall average, the performance has increased slightly, but the profits are increasingly dilute, becoming a veritable "blood donation."

Zhang Zhaohua, who is both a manufacturer and a distributor, has the same experience as King Krass. In 2011, he became a "blood donation", but he was not willing to be in the status quo. After considering it, he cut down those shops with poor performance. "If I If you don't take the initiative to close the store, then the first person to die in 2012 is me." Zhang Zhaohua told reporters that many manufacturers and dealers are very "poor", unable to pay rent, and can only survive.

According to reports, the collective "landlord" has become a common choice for many home furnishing companies. The reporter interviewed more than 10 responsible persons of Guangzhou home furnishing enterprises. They all said in unison that the current rent is indeed too high in terms of business conditions.

"Retreat" has not yet appeared

Zhu Changling, chairman of the China Furniture Association, believes that the owner of the rent-receiving and the merchants who pay the rent are inherently contradictory parties. The conflict of interest is natural. As for the so-called “forced palace tide”, The report is exaggerated.

"I can tell you a very simple truth. Because the business level of each merchant is different, it is very natural for a store to have about 10% of people who can't manage to leave the market. If it happens, 30% of the withdrawal, this can explain the operation of this store has problems, but now there is no large-scale withdrawal in the national stores, and there are not many vacant areas of more than 30%."

However, there is no large-scale withdrawal from the industry. Some people in the industry have interpreted it separately: "At present, it is in the state of capital preservation or micro-deficiency, but the investment in the previous period is too big. Once the withdrawal is over, it will definitely be worthless. Look at it to see if it can recover the cost. If someone else falls down, then you can get more cakes."

Zhu Changling believes that no matter from which angle to explain the unsuccessful withdrawal of the tide, it can be proved that the balance of supply and demand in the store has not been broken. Under the premise that there are still enough people to enter the store, it is obvious that the store will reduce the rent voluntarily. Very irrational things, in fact, due to the long-term healthy development of the industry, the home of the family, Chengwai Cheng, etc. have announced that they will properly rent down.

Rational look at "expansion"

For the store, home business seems to love and hate, "the circulation industry has played an active role in the development of the industry in the past few years, so that the home industry has entered the highway map from the original machine road, but now the highway charges Too high, the extension speed is too fast, many companies can't control it." In the view of Wang Caibiao, vice president of Gujia Home, the rent reduction should be a timely move.

Zhu Changling believes that the expansion of the store is divided into two parts. Many enterprises can become national brands and have a great relationship with the flowering of the stores. Some of the binding admission policies are indeed unreasonable and require government departments and industry associations. Develop relevant binding measures.

In Guangzhou, the wave of large-scale withdrawal did not occur, and the “forced palace” with a tough attitude did not appear. Some insiders told reporters that many stores are more considerate. After discussing with merchants, some of the stores' rents this year have been adjusted by about 5% on the original rent basis. However, there are also home sales this year, rents are not falling, some companies have clearly stated that if the business does not improve, it may be related to a number of businesses and the store to talk about.

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Is the store going to "plan for students"?

According to incomplete statistics, the total number of new stores last year was at least 8 million square meters. The rapid growth of the stores has made many home furnishing companies and dealers feel overwhelmed and called for the “family planning”.

How fast is the growth rate of home stores last year? Zhu Changling counted the number: the stock of home stores at the beginning of last year was 65 million square meters. According to the newly added 8 million square meters, the growth rate of the store has exceeded 12%. It is understood that the home market has been booming in the past few years. Many franchise-type home stores have formulated plans to accelerate development. The new stores will take at least two or three years from start-up to opening, and new stores opened last year and this year. It was planned at the time.

Wang Ke, director of the Guangdong Provincial Association, said that due to the sluggish upstream real estate market, the total market has not increased, and so many new stores last year have diluted the yield of the unit's store area. An insider believes that if the rent is controlled at around 10%, it will be able to get about 10% of the profit, which is more appropriate. The actual situation is that mainstream home stores are rent-receiving systems, which are priced according to the area. Regardless of the sales performance of tenants, the more and more stores are opened, the operating income of single stores is less and less, even if the rent does not rise, the rent accounts for the turnover. The proportion is increasing. For home businesses with average performance, the rental cost may already account for 15-20% of the total business, struggling on the edge of capital preservation.

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