China's wardrobe industry small factories, small workshop enterprises inefficiency, poor quality and service, poor brand awareness, weak profitability, etc., the end result is poor terminal marketing. Improving terminal marketing is the primary issue that dealers and companies need to address.
Low-carbon era wardrobe enterprise construction needs to pay attention to the terminal
Industry status: the number of small workshops is the majority
At present, more than 70% of the enterprises in China's wardrobe industry belong to small factories and small workshops, which have become the characteristics of the industry. This largely determines the development ecology of the market. It is characterized by inefficiency, poor quality and service, and poor brand awareness. The weak profitability, etc., the final result is the poor terminal marketing power. If these problems are not resolved, they will seriously degrade the industry. Improving terminal marketing power is not only a “personal problem†that dealers and enterprises need to solve, but also the key to the rapid and healthy development of the wardrobe industry.
Product mainstream: low carbon will be the theme of future wardrobe development
Some insiders believe that the newly-married people are one of the main consumers in the real estate market, and their psychological endurance is generally higher. This is mainly because this group of people has a clearer expectation of future property trends and their own needs are more urgent. Therefore, the prospective new people have a relatively abundant capital reserve in the decoration, which has a positive effect on the promotion of the decoration market.
A well-known decoration company designer introduced that new people not only have a certain economic strength in the purchase of wedding rooms, but also in the decoration of wedding rooms. In recent years, the wedding market has continued to be hot, and the expectations of new people on the wardrobe grades are getting higher and higher, further driving the overall level of wedding room decoration. In addition, the wedding room decoration brings the most profit to the wardrobe company, so this has become a battleground for the wardrobe company.
Low carbon wardrobe is favored
Low carbon sets the tone for the 2012 wardrobe design trend. Whether it's luxury or simplicity, whether it's European or vintage wardrobes, low-carbon design is the pre-position for every cabinet wardrobe designer to consider.
According to industry analysts, light decoration and heavy decoration are a development direction in recent years. After completing the basic decoration process, try to use the later accessories to match or change the style of the room. In essence, it also contributes to reducing carbon emissions. This year, low-carbon wardrobes will also become the mainstream of fashion.
Enterprise construction: outperforming the market, the terminal is very important
Domestic wardrobe enterprises are congenitally "fragile", coupled with the international market, the domestic real estate new policy adjustment has caused upstream restrictions, wardrobe raw material prices continue to rise, consumer brand awareness awakens, national policy on environmental protection, low carbon requirements and industry The influence of many factors such as the law of survival of the fittest will prompt the industry to greet a major reshuffle in the next few years. On the one hand, the rapid development of the market, on the other hand, the unhealthy and anti-strike ability of the "organism" of the enterprise is undoubtedly a kind of "high-burning" arrogance, which is bound to be difficult to last. Faced with the influence of many factors, many enterprises have encountered bottlenecks in their development.
Looking at the competitive means of domestic wardrobe enterprises, large enterprises, especially those transferred from other mature industries, are hard power, brand, capital and scale; while small workshop enterprises are fighting for price, imitation ability and promotion. The wardrobe industry is such a "customized" service-oriented industry, but few companies realize the importance of soft power and internal strength. In the face of fierce market competition in the future, as well as the turbulent market structure, forward-looking enterprises must shift from hard power to soft power, from fighting capital to fighting wisdom, from scaling to fighting ability, from price to price. Spending a premium, these changes will ultimately be concentrated in the terminal's profitability.
The market is developing at a high speed, and the speed at which the wardrobe enterprises are advancing is lagging behind the market. To outperform the market, companies must cultivate internal strength and improve terminal profitability. To give strength to the terminal, it is necessary to learn, practice, learn, and practice. At present, the wardrobe enterprises are facing a lot of pressures: labor costs, raw material prices, venue rental fees, etc., rising costs, rising profits, more and more "water testers", fierce market competition, and development into a bottleneck period. To break through the bottleneck and establish a foothold in the market, enterprises must cultivate internal strength and improve their profitability.
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