Recently, some media reported that Beijing's mahogany furniture fell by 30%, and caused a lot of sensation in the industry. For a time, whether the price of mahogany furniture was cut, whether the price of raw materials fluctuated greatly, and so on, people were worried. Many people worried that the mahogany industry would repeat the plunge in 2008. So, what is the real situation of the Beijing Redwood Market? Is the price really falling?
Suburban store discounts are available all year round
It is understood that some of the stores involved in the report are in the suburbs of Beijing or the lower-end mahogany stores. In the past two years, the author has visited all the high-end and low-end mahogany stores in Beijing almost every month. From the data I have learned, in the suburbs and some low-end mahogany stores, the discount can be said to be all year round. Folding is not unusual. The author learned from the field interview that the 30% discount is just a gimmick for some merchants, attracting customers. Most merchants have a discount of about 20% per year. Some enterprises are in urgent need of returning funds due to the approaching of the end of the year, and there are more favorable discounts.
High-end mahogany furniture prices are rising steadily
Beijing Redwood Furniture does have some price cuts in some low-end markets, but in the high-end market, especially some precious woods and exquisitely carved furniture, the price has not only not fallen, but also in the downturn of the stock market and the housing market, but instead Stable and rising, it is popular in the collection market. The author learned from the higher-end mahogany stores such as Beijing's West Third Ring Redwood Street and the Real Home Redwood Town Hall that the price of mahogany furniture did not fluctuate greatly. The salesperson of a store in Beijing Yuan Henry told the author that the current price has not been adjusted compared with the previous months, but due to the end of the year, the discount for some products has been adjusted from 8 to 9 fold to less than 8 fold. Rare material furniture, the price has not appeared loose.
Foam is more serious in low-end products
Whether there is a bubble in the mahogany furniture market, the industry has to admit it, but not all the mahogany furniture has foam, which is more serious in the low-end products. The industry has also given the answer to why low-end products produce bubbles. Some of the major mahogany production bases in the South, thanks to government support, are easy to get bank credit as long as they are engaged in mahogany production. Near the end of the year, some mahogany businessmen are forced to repay their loans, and it is not surprising that there is a sale.
Industry insiders are optimistic about the market outlook
For the development of mahogany furniture, most business owners are still optimistic. The general manager of Beijing Yuji Redwood said that in view of the current impact of some bubbles and the housing market on the furniture industry, it is not impossible for the mahogany industry to face shuffling. But for companies that make furniture with heart, big waves are not necessarily good. Regarding the outlook of the market outlook, the branch has shown optimism. The general manager of Beijing Taihe Muzuo also said that with the scarcity of precious wood, in the high-end mahogany market, the investment collection boom will continue. Du, the general of Beijing Jindianju, also said that he is good at quality and not afraid.
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