[Reporter]: Hello, Mr. Xu, I am very happy to interview you at the site of the Dongguan Famous Furniture Fair. On the first day of the exhibition, the popularity of the Lihao booth is very strong. At the same time, the design of the Lihao booth and the on-site display The product is also very stylish, can you briefly introduce it?
[Li Hao Xu Huimin]: At this exhibition, we mainly highlight the product differentiation, including our booths and products, which are imported from Italy. The whole product style, from design, craft, proofing to market, completely Guided by the Italian design team, the entire collection is brand new. For Lihao, we are constantly innovating, and every year there will be new products on the market. So for this year, we mainly aim at grasping the pulse of global consumption and let the designed products more in line with our China. Consumers, then in the material of the products, our entire products are imported from Italy, including some accessories imported from Italy, and the process including it. In fact, the entire Lihao products are now with the world's top products. The brand is in line, and we have seen the difference between domestic and foreign. It is already on the starting line. This is the highlight of the entire Lihao this year.
Xianghe Furniture City official website recommended search reading: Lihao sofa Xianghe furniture
[Reporter]: Then the next Guangzhou exhibition Lihao seems to have also made sufficient preparations?
[Li Hao Xu Huimin]: It should be said that the two booths are roughly the same, but there are some new changes. Guangzhou may have some products. Photography is a demand of foreign customers. It may be different because our product line is relatively long. The products are quite rich. It may not be able to reflect the overall style of our products in one or two booths. We are better, some of them are more popular, and some products that consumers like are displayed in the exhibition hall.
[Reporter]: So for the company to exhibit, or to showcase new products, or to build brand awareness, is Lihao exhibiting this time?
[Li Hao Xu Huimin]: The exhibition itself is for two purposes, one is to show the company's new products, and the other is to let the dealers across the country choose the two pieces they will continue to open at the store terminal. It is quite good. In fact, Lihao has been thinking and has been innovating. Now the furniture industry, especially the sofa industry, is very competitive. The styles of the products are similar, and they are almost the same. In the end, the price competition in the Red Sea is constantly vicious. However, this phenomenon is not very good, because the price competition has caused the quality of some manufacturers' materials to decline. The differentiation is also launched for the domestic market competition in China. In the future, especially this year, our new products from Lihao are currently in There are more than 300 sellers in China, and the problem is not very big. The products in the early stage have been put on the whole market, and the styles of many previous products have been differentiated, which is more suitable for our domestic consumers.
[Reporter]: You just said that Lihao took a different route. We want to pay attention to it. Because furniture is a downstream industry in the real estate market, it is affected by real estate. Our Lihao is the sales target of this year. Or is it a market goal, what kind of height do you want to achieve?
[Li Hao Xu Huimin]: Our goal is to double from last year. Although real estate has an impact, after all, the domestic market is relatively large, and rigid demand still exists. This is very confident.
[Reporter]: Ok, thank you for your interview. We also hope that Lihao will achieve greater and more brilliant achievements in 2012.
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