The furniture consumption industry chain needs to integrate the home complex is a new direction

Innovation and reform are the eternal topics in business competition. For Chengdu furniture stores, how to innovate under the current situation, how to reform? With these two questions, the reporter recently exchanged with some consumer representatives, merchants, and industry professionals and found that traditional furniture stores should gradually develop into more innovative and comprehensive home complexes, so that they can better cater to them. The future consumption needs of the market.

Furniture consumption industry chain needs to be integrated

Through previous series of reports, I believe that many readers will feel the same feelings about buying furniture in the east, buying furniture in the south, matching curtains in the north, and looking for flowers in the west. Businesses and brands are also facing the same furniture store in the same direction. Helpless and helpless.

“The positioning and concept of traditional furniture stores seems to have to be reinstated. Can we think of consumers and provide consumers with a new format that saves time, effort, money and worry? Since the rushing and running has wasted a lot of energy, energy, and energy for consumers, can we integrate the industry chain about homes and shorten the purchase time and running radius of consumers?" In the interview, many home industry professionals have proposed Such a question.

The reporters found that the integration of furniture into the home field seems to be a "good medicine" to solve the current ills of furniture stores, and also a fundamental way to eliminate the tiredness and annoyance of consumers in the process of decoration and furniture purchase.

“Chengdu needs a home-based theme. It can be a one-stop shopping mall. It should be all-encompassing, with furniture, home appliances, soft clothes, small items, even mops, ashtrays and other products related to home life. Survive through innovation.” Insiders said that the innovation of business model should not only focus on speed and scale, but must be guided by the needs of consumers and guide consumer demand to a new direction.

"In these years, the rule of traditional furniture stores is 'ports, ports, ports'. It seems that whoever takes the best position first, whoever takes the advantage of the market first. But some successful stores, such as Bayi Furniture City, tell the truth Everyone, the port is no longer the only prerequisite. Especially when the new consumer industry rises and begins to break the traditional physical network layout of the traditional store, a business model that meets the trend and meets the needs of consumers is often more important than the port."

Home complex must be more humane

It is reported that with the development of China's economy and the acceleration of urbanization, there have been four changes in the consumption structure and consumer psychology: the polarization of consumption structure, the quality of consumer consciousness, the experiencing of consumption process, and the networking of consumer behavior. In the past, the simple shopping consumption pattern is being transformed into a mode of leisure or integrated entertainment, and consumer shopping is only one of them. This is more prominent in the new generation of consumer groups after the "80, 90".

"Therefore, Chengdu furniture stores must jump out of the quagmire, they must be innovative and change in the format and business model." A well-known furniture store in Chengdu said that affected by traffic constraints, logistics costs, urban planning and other factors, nowadays Furniture stores that seem to have good ports do not necessarily earn good popularity. "The development of Chengdu's cities is not a mass spread but a group development. In the future, each individual group and region will inevitably have a super-functional, radiation-efficient home complex, and such a home complex. It will never be a replica or reproduction of the current eight-, fu-sen, and red-star models. It must subvert the past model and satisfy many factors such as suburbanization, living, modernization, integration, and revolution."

As the person in charge of the store said, with the advancement of new urbanization, the trend of suburbanization of Chinese cities is becoming more and more obvious. Taking Chengdu as an example, under the promotion of the “Five Great Development Strategy”, the coordinated urban and rural development has brought great changes to the suburban counties. The establishment of Vanke, Greenland, Blu-ray, CITIC and other branded housing enterprises has gradually made Chengdu’s residence gradually As the suburbs move forward, “residential suburbanization” has become an inevitable trend of urban development.

“The most direct impact of the suburbanization on the change of the furniture store model is to promote the era of suburban home consumption.” According to industry insiders, “But this model must integrate business, leisure and entertainment. Therefore, this home market must be required. It has good accessibility and has the experience of home and leisure shopping."

In fact, suburbanized experiential shopping has long been popular in foreign countries. In order to achieve this goal, Chengdu's furniture stores must be transformed and upgraded as soon as possible in the business model. However, from the current stores in some suburbs, the furniture stores that are big and have no substantial changes are not necessarily suitable for the development of suburbanization. A person in charge of a brand store in Chengdu said: “The new business model of suburbanized experiential leisure shopping has come to the fore. The key is to see who is the first to take the step, who has the most capital and strength to lead this model.”