The Chinese furniture market is huge, and the competition among enterprises is fierce. In 2013, with comprehensive data, companies have launched a large number of new products, but the most popular ones are still solid wood furniture. The appearance of solid wood furniture is naturally not artificial, strong and durable, in line with the concept of modern people's environmental protection, making solid wood furniture popular.
According to analysts at Shangpu Consulting, solid wood furniture refers to all natural materials that are not reprocessed and do not use any wood-based furniture. Solid wood furniture, including the desktop, wardrobe door panels, side panels, etc. are made of pure solid wood, pure solid wood furniture requires high process and material. Solid wood furniture is expensive and of good quality. For this reason, solid wood furniture is increasingly loved and sought after by consumers. However, a combination of various factors, the price of solid wood furniture is inevitable.
The cost increase of solid wood furniture products is the main factor for price increases. Since 2013, the price of imported raw materials has risen rapidly. Even the relatively low-priced log materials are very obvious. Together with the increasing pressure on transportation and processing costs, the increase in labor costs is also great, and even the labor shortage is faced. In the realm, these have greatly increased the cost of enterprises, and enterprises will of course pass the costs on to consumers.
Some brands have announced price increases, most of which are between 10% and 20%. In addition, the brand is secretly increasing prices. In the eyes of competitors and consumers, there is no obvious price increase, but in fact, through various so-called activities, concessions, and even packaging, the price increases in disguise. Some unscrupulous merchants even use the form of "the civet cat for the prince" to earn from it. Take huge profits. This way of skyrocketing has even become a hidden rule in the industry. This kind of approach often leads to disputes between manufacturers and consumers. In the long run, it is not conducive to the development of the furniture market.
According to the "2011-2016 China Furniture Industry Analysis In-depth Research Report" released by Shangpu Consulting, China's furniture market is broad, and the products are intensified. With the selling of solid wood products, the production cost is increased, and the price of solid wood furniture products is rising. It is a foregone conclusion. However, the concentration of the Chinese furniture industry is still quite low, the brand influence is also weak, and the management is relatively extensive. Many manufacturers carry out price changes in disguise, consumers should improve their ability to identify, identify so-called preferential discounts, and shop around to buy products that suit them.
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