How to Integrate Native National Culture into Packaging Design

"Only the nation is the world." Foreigners came to China and wanted to see things with Chinese characteristics. They went to see the Forbidden City and the Great Wall in Beijing. They wanted to see the ancient city wall and the Terra Cotta Warriors in Xi'an. They must visit Suzhou gardens in Suzhou. The Chinese are also in foreign countries. To visit Japan, you need to see Mount Fuji. To go to Egypt to see the pyramids, to go to France to see the Eiffel Tower. Therefore, nationality and local characteristics are hot spots that attract people's attention. If modern packaging design products have unique national characteristics, they will be more favored and recognized by consumers.

Looking at the course of development of packaging design around the world is related to the cultural and economic background of each country. The packaging design in the UK pays more attention to the tradition of the British consumer culture. The German packaging design is influenced by its rigorous philosophical thinking and is full of the traditional features of rational design. The French packaging design presents a unique blend of design and artistic spirit. The Japanese packaging design faced the rapid development of the economy, merging a large number of traditional Japanese visual factors, but also reflects the sense of the times. Its packaging design occupies a very important position in the world of packaging design.

Japan has been widely influenced by Chinese culture in history and gradually developed its own national style. This point is well reflected in its packaging design. After the Meiji Restoration Movement, Japan’s national doors opened, and various foreign schools of art and design trends were introduced to Japan in all directions. Modern arts such as Art Nouveau and Bauhaus design have a profound influence on Japanese design. Between tradition and modernity, between East and West, Japan has explored a modern Japanese packaging path. After a long period of accumulation and refinement, traditional packaging culture in Japan has reached a very simple and concise level, forming a unique aesthetic standard. For example, pure rice wine wrapped in straw, straw flexibility provides the glass with the necessary protection, it shows the pure alcohol of rice wine. In the handles woven by two straw ropes, about ten pieces of unpeeled rice were carefully kept, suggesting 100% grain composition. In addition, the imitation Song poster posted on the packaging grass added to the brewing history of rice wine, so that the entire packaging into a cultural atmosphere. There are also eggs wrapped in straw. Here, the straw not only gives the eggs a strong protection, but also presents the freshness of the eggs.

It can be seen that the biggest characteristic of Japanese packaging design is emphasizing the importance of excavating and promoting traditional design style while drawing upon and absorbing foreign advanced design concepts. Traditional design and modern design coexist, emphasizing national tradition and modern civilization.

The development of China’s five-thousand-year civilization, whether it is court or folk art, has accumulated a great deal of artistic expression through the creative practices of artists, artists, artisans, and people throughout history. After a long history of Chinese culture and art, Gradually formed a variety of graphics and decoration with typical cultural connotations, reflecting the entire nation's concept of survival and aesthetic taste, is a great legacy left by history. The traditional folk culture elements in China include calligraphy, such as shakuhachi, lishu, cursive, etc.; New Year's pictures, such as Tianjin Yangliu Youth Painting, Suzhou Taohuawu New Year Painting, etc.; other art forms, such as carving, batik, and tie-dye. These are the sources of modern packaging design, and they are very helpful for us to design packaging with Chinese characteristics.

In traditional Chinese packaging design, the packaging design of good tea is a good example of China's national traditional culture. China is the hometown of tea and is the home of the world's tea trees. Tea, in its breath of heaven and earth, can make people enjoy a moment of leisure in the complicated world. Therefore, it is appreciated by literati, and often expressed in the form of paintings, poetry, and poetry. Nowadays, in many good tea packaging designs, Chinese painting is a brilliant cultural treasure of the Chinese nation, such as the packaging of “Wenshan Baocao Tea,” and its graphics are similar to the freehand brushwork in Chinese painting, that is, the continuous use of tea mountains in Wenshan. One stroke of generation can't be simplified, but it's a wonderful flower, vivid and natural. Tea culture is inextricably linked to Chinese characters. Therefore, the use of calligraphy as the visual element of tea packaging design is just right. For example, the international brand tea, Lipton Black Tea, is one of the new tea packaging series. Tea, in order to fully reflect Lipton's international image, but does not make Lipton feel out of tune with Chinese tea, especially as a deputy brand name, and write its name with a brush, very oriental flavor, Appreciation from East and West.

With the increasing frequency of international exchanges, political, economic, and cultural influences have become stronger. Packaging design has also influenced each other in terms of design concepts and design methods. Therefore, perfect design should not only have traditional features, but should also focus on the sense of the times in the new era. China's accession to the WTO also marks that Chinese products will enter the international market in large numbers. This requires our packaging design not only to maintain the traditional characteristics and personality of the nation, but also to meet the aesthetic psychology of different countries and different nationalities. Therefore, in the practical application of these traditional folk elements, it should not be satisfied with simple application. Instead, it should be based on the absorption of its performance techniques and styling characteristics, combined with the characteristics of commodities, and be integrated into modern atmosphere, so that the design can be used National characteristics and sense of the times.