Chen Xingnian is a native of Hangzhou and has been in Neijiang for more than 2 years. No matter how hot the summer is, he always uses his beliefs to support high-temperature combat. He never takes a nap... With this tough character, Chen Xingnian is determined not only to be rooted in the Neijiang, but also to bring an innovation to the Neijiang home building materials industry. He is accustomed to planning for the future, while planning the future of Neijiang International Home Trade City, he is also planning for the development of Neijiang Home Building Materials Industry.
On August 4th, the reporter interviewed Chen Xingnian, the general manager of Neijiang Yulingyu Real Estate Co., Ltd., and listened to him face to face the opportunity he discovered in Neijiang and how to step by step to build a home building aircraft carrier.
Look at business opportunities
Entering Neijiang to build a home building aircraft carrier
Speaking of the feelings when he first came to Neijiang, Chen Xingnian said that the most impressive thing about him was the urban environment of Neijiang. "Neijiang is very dirty, and you have to wipe the shoes twice a day." However, this impression has been reversed. Over the past two years, Chen Xingnian has not only witnessed the rapid development of Neijiang, but the Neijiang International Home Trade City he managed has enjoyed the benefits brought about by this tremendous change.
"At that time, there were not many main roads such as Sweet City Avenue, Daqian Road and Han'an Avenue. The traffic was very inconvenient." Before coming to Neijiang, Chen Xingnian learned that Neijiang has almost no foreign companies, real estate developers. It is local and the business atmosphere is thin. However, one thing that made him and his team feel excited that Neijiang people have strong purchasing power, and the demand for real estate and building materials is very strong.
After leading the team to inspect various cities in southern Sichuan, Chen Xingnian decided to settle in Neijiang in April 2011 to build a home building materials carrier Neijiang International Furniture Trade City for Neijiang.
"To build Neijiang International Home Trade City is to bring about an innovation for Neijiang's home building materials market and promote the reform of Neijiang's business model." Chen Xingnian said that Neijiang now has only one building materials market, its business model is lagging behind, and there are many market defects. There are only a handful of first-line home building materials brands, which makes the pursuit of high-quality citizens often go to Chengdu to buy high-end products.
In the future, Neijiang International Home Trade City will completely change this situation. "We can accommodate more than a thousand merchants here. The products cover high, medium and low grades. First-line brands such as Red Star Macalline will also settle in, bringing more choices to the public."
Develop
Leading the formation of Neijiang Home Building Materials Chamber of Commerce
In the eyes of Neijiang citizens, International Home Trade City is the most valuable commercial real estate, and also a new “airmark†for urban wealth. In the future, it will gather boutique home, building materials decoration, hardware and electrical, trade and logistics. It is understood that this investment hot land has not yet opened, it has attracted thousands of investors a great investment enthusiasm.
The public hopes will gather, how will the trade city bring fundamental innovation and baptism to the Neijiang home building materials market? While designing the blueprint for Neijiang International Home Trade City, Chen Xingnian also tries to inject a fresh and lasting source of development for the industry.
“International Home Trade City will adopt the mall management mode to create the top one-stop home complex in southern Sichuan. We will provide high-quality service 'software' and regularly train employees.†Chen Xingnian revealed that during the trial operation period from September to the end of this year, Four large training sessions will be held for employees.
Not only that, on the afternoon of July 6, Chen Xingnian also led the “China Western Big Family Brand Integration Development Profit Model Summit Forum and the Establishment of Neijiang Home Building Materials Chamber of Commerceâ€, Zhu Changling, Chairman of China Furniture Association, Sichuan Furniture Chamber of Commerce, Guangdong Furniture Brand Alliance Leaders and experts from the provincial home industry associations, as well as leaders of Neijiang City Government and representatives of home manufacturers, will discuss the future development direction of the industry.
On the same day, Neijiang City Furniture and Building Materials Chamber of Commerce came into being. "I hope that by establishing a chamber of commerce, integrating industry resources, allowing industry partners to share resources and cohesiveness, the terminal consumer market will shift from fragmented to intensive, and from extensive to fine." After the establishment of the Chamber of Commerce, Chen Xingnian personally served as the president. Try to lead Neijiang's home furnishing industry to develop, transform, and better serve businesses and consumers.
Extension market
Innovative sales model to build online stores
Online shopping has gradually changed people's consumption habits. It is not surprising that clothing, food, and daily necessities are pouring into e-commerce. Ms. Xiao, who is in the clothing business, cares about online sales and physical store operations. She never thought that large and bulky home building materials could be purchased online like clothing, but she thought that “if home building materials can also be purchased online, it will be very expensive to buy. Convenience".
"In the future, we will also establish an e-commerce platform to serve a new generation of consumers with online shopping habits, which is very beneficial to the business." Chen Xingnian is not afraid of being the first person in the industry to eat "crabs", his words, It is a pioneering work of Neijiang Home Building Materials Industry. He analyzed that there are two core factors affecting the home building materials industry: the increase in hardcover rooms and the growth of e-commerce, both of which have taken away a large market share of home building materials. Although there are not many hardcover rooms in Neijiang, the impact of online shopping on the industry is not great, but Chen Xingnian has been planning for the future, and carefully plan every step of the future development of Neijiang International Home Trade City.
According to the plan, the e-commerce platform of Neijiang International Home Trade City will come out next year, which will include furniture and some building materials.
Looking forward to the property market
Neijiang house prices will not rise sharply in the short term
Since the beginning of this year, the release of land in Neijiang has been increasing, new and old kings have been alternated, and new commercial residential buildings have become more and more. As the only and emerging large-scale home building materials commercial real estate in Neijiang, Neijiang International Furniture Trade City is different from other commercial real estate. It is a pure commercial complex and does not involve residential buildings at all, and thus is not subject to the state's regulation of the residential market. influences.
However, the trade city is stationed in Neijiang and is inextricably linked to the residential market in Neijiang. “The urbanization and urbanization of Neijiang are constantly advancing, and there are more and more families in the housing industry. There will be more real estate construction in the future, which has buried a lot of wealth for the home building materials market.â€
Since last year, the number of foreign real estate enterprises stationed in Neijiang has been increasing, and the real estate market has become “exciting and extraordinaryâ€. Chen Xingnian believes that in the next few years, Neijiang’s housing prices will not rise sharply, and there will not be much room for decline. “The land price of Neijiang is higher than the price of many cities in the surrounding area. This fundamentally determines that housing prices are difficult to fall, but it will not rise sharply. As foreign housing enterprises become more and more, real estate competition becomes more intense, and houses will also have different grades of diversion. The choice space of the newly-needed family will be even bigger, and the high-priced house must correspond to high-end housing. In the future, it is difficult for housing prices to appear high."
In the eyes of Chen Xingnian, the continuous increase in real estate means that the furniture and building materials market has a greater wealth. Not only that, he also said that with the completion of the high-speed rail, the future international furniture trade city will have greater market radiation space, and the southern Sichuan cities are within the radiation range. In this way, "Neijiang International Home Trade City has made a big step toward the goal of a one-stop professional market for southwest home building materials."
Jianyan Neijiang
Create a leisure consumer city to attract people from surrounding cities
Chen Xingnian's hobbies are not many, eating is his greatest hobby, he humorously called himself "food." Although he is from Hangzhou, his ability to accept chili is not worse than that of Neijiang. In his spare time in Neijiang, Chen Xingnian likes to taste local cuisine in various towns and villages. Fish is his favorite Neijiang cuisine. When he rises, he will cook his own food.
“Neijiang is very beautiful, suitable for creating a leisure consumer city, attracting people from surrounding cities to consume.†Chen Xingnian believes that the current Neijiang economy lacks pillar industries, but the existing urban environment is very beautiful and there are many foods. "In the past two years, the development speed of the river has been amazing. Compared with the surrounding cities, Neijiang has a lot of room for development."
Last year, Neijiang’s total GDP successfully surpassed Zigong. Relevant data shows that Neijiang people have strong spending power, and Weiyuan County's spending power is particularly strong. According to Chen Xingnian’s team, more than half of the people who went to Zigong Leather City’s high consumption last year were Weiyuan people.
"In the next three years, Neijiang will take off, and the development of Neijiang will be very strong." Chen Xingnian is full of confidence in the future development of Neijiang.
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