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In a few seconds, grasping the eye of the consumer, establishing a good feeling, forming a cognition, is the key to whether the product can stand out from many competitive products in the terminal store and reach sales. Suppose you are a consumer, facing the dozens of brands of similar products on the shelf, shelf life, price, packaging, what is the decisive factor that leads you to buy the product? Relevant statistics show that it is the packaging of the product. According to the survey, about 70% of consumers in the purchase behavior are determined to be in the market. And each customer spends an average of about 20 minutes at the store. Clearly, product packaging and the interaction between the product and the consumer play a crucial role in influencing purchase decisions.
In recent years, with the advent of the era of consumer-oriented integrated marketing, product packaging has evolved from a simple tool that carries product information and protects products to a recognition tool that carries the unique added value of the product. Today, it has become an integral part of consumer decision making. Therefore, the introduction of simple and fascinating packaging design , walking in the forefront of design trends, and establishing a differentiated image has become the key to product success in the terminal.
In the process of product circulation, packaging serves as a medium between the link between the manufacturer and the consumer, and plays a role in conveying the core value of the brand. Therefore, excellent packaging design, on the basis of ensuring good communication of product information and functions, strives to maximize the added value of the product, that is, the core value of the brand. It will greatly increase the chances of products in consumer decision-making and is more likely to be favored by customers.
With the development of the economy and the convergence of product performance, manufacturers can no longer rely on the basic performance of the product to compete, but must rely on additional features such as creativity and practicality to compete. Therefore, designers must create a new product cognition and build brand value by creating unique and distinctive packaging designs that draw attention and capture the minds of consumers.
Simplicity first
“The simplicity and serenity of quality is the true value of any art work.†– Frank Lloyd Wright (architect and designer of the Guggenheim Museum in New York)
Simplicity is paramount, this should be the slogan that all brand planning companies and design agencies advertise when designing their packaging. Industry experts are also working on how to provide users with clearer information.
As the economic environment changes and the fast-moving consumer goods market grows steadily, designers will face a new round of challenges. Therefore, designers should be market-oriented, and always maintain a keen insight, accurately grasp the design trends, based on the principle of simplicity, rather than creating classics and timeless.
As far as its global perspective is concerned, in the high-end consumer market, packaging design with a focus on conceptual design is increasingly respected and used as a future development trend to guide consumption, appreciation, and change in usage and life.
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