According to the "2010 (Part 1) China E-commerce Market Data Monitoring Report" recently released by the China E-Commerce Research Center, a third-party non-profit organization based in Hangzhou, China's e-commerce industry has advanced by leaps and bounds in the first half of 2010.
The industry is increasingly sought after by venture capitalists. According to statistics, in the first half of the year, domestic e-commerce companies have completed 23 financing transactions, with a total financing scale of 331 million US dollars, while in record 2008, there were 36 transactions throughout the year, with a total financing amount of 337 million yuan. In June, a total of nine companies announced that they had obtained venture capital, with a total size of more than $ 100 million, the most active month in the history of financing for the e-commerce industry.
Enterprises set off a self-built logistics wind. The logistics system has become a bottleneck restricting the development of e-commerce, and the wrong version of the goods and the difficulty of payment after inspection have become the fatal injury of online shopping. Many e-commerce companies have begun to consider self-built logistics systems. Enterprises such as JD.com and Vanke Eslite have announced self-built logistics companies to ensure the quality of express delivery.
Mobile e-commerce has become a new hot market. After experiencing competition for popular markets such as online advertising, SP, online games, vertical search, WEB2.0, B2C e-commerce, etc., with the advent of the 3G era, leading companies such as Alibaba, Lenovo, Baidu, etc. have already rushed to deploy mobile payment , Industry portal, mobile IM, mobile search and other mobile e-commerce markets.
Personalized services become the future trend of e-commerce. The network service system provides customers with real-time interactive tools around the clock, catering to the individual characteristics of modern customers. Small and medium-sized e-commerce companies will increasingly pay attention to customers' personalized information. ——New opportunities for small-scale foreign trade B2B. After the international financial crisis, traditional trade “container†type large-value transactions have been impacted, and the purchasing behavior of overseas buyers has also changed. Small wholesalers ’high-frequency short orders and small orders are replacing long-term orders of large and medium-sized wholesalers. The large order provides a new development opportunity for foreign trade and e-commerce represented by cross-border small-value transactions.
The application of enterprise e-commerce shows a trend of the whole process. Business processes such as publishing business opportunities, finding customers, negotiating orders, paying online and receiving payments, issuing electronic invoices, electronic customs declarations, and electronic tax payment can all be completed through the e-commerce platform. E-commerce can also be applied to all the conventional departments of enterprises such as procurement, R & D, production, investment, marketing, retail, planning, administration, finance, manpower, design, etc., and can cover an industry or a certain industry chain, and e-commerce companies will Can act as a "third-party industry comprehensive service provider", providing information platforms, trading platforms, reputation ratings, industry media, consulting services, exhibition services, information services and even financing promotion services.
The e-commerce legislation has gradually improved. The State Administration for Industry and Commerce has promulgated the "Interim Measures for the Administration of Online Commodity Transactions and Related Service Behaviors", and the Central Bank has promulgated the "Administrative Measures for Payment Services of Non-financial Institutions", which can effectively ensure the healthy development of e-commerce.
Mobile payment has become an emerging form of electronic payment. Mobile payment has the characteristics of mobility, timeliness, personalization, convenience, etc. It directly pushes fund processing systems such as bank counters and merchant storage platforms to customers. After 3G technology was put into commercial use in China in 2009, the three major operators cooperated with financial institutions to launch mobile phone near-end credit card payment services, and various third-party payment platforms have successively launched payment clients for mainstream smartphone operating systems. ——The integration of online business platform and offline physical platform. E-commerce companies such as Dangdang and JD.com have begun to expand to physical platforms, which has made the profit model of e-commerce platforms from single to multiple, while traditional industry manufacturers and channel manufacturers such as Skyworth, Hisense, Gome, Suning and other home appliance companies They have built their own online markets.
The e-commerce talent bottleneck restricts industry development. Statistics show that although nearly 1,000 colleges and universities have opened e-commerce majors, the employment rate of their graduates is only 20%. In the next 10 years, China's e-commerce talent gap will reach more than 2 million. How to develop a new type of e-commerce talent team with comprehensive capabilities urgently needed by enterprises is an urgent need for the development of e-commerce, and it is also an embarrassment for the domestic employment situation and the talent market.
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