Graphic Design Communication Elements

Advertising can be divided into three types: visual, auditory, and audio-visual. A print advertisement is a visual advertisement. 70% of the public's information is obtained from the visual. The printing categories include: newspaper advertisements, magazine advertisements, posters for posters, product samples, calendar advertisements, mail advertisements, wrapping papers, and the like. Non-printing categories include road signs, residential walls, bodywork, and light box advertisements. These visual advertisements appearing in the form of planes belong to the category of print advertisements.

Graphics, copywriting, and color are the three major elements that make up a print ad. These elements play a different mission in advertising.

The graphic elements include illustrations, registered trademarks, and outline elements of the screen. The elements of the copy include titles, wide-character words, texts, and attachments. The elements of color include elements of hue, lightness, and purity.

Image communication

Graphics is the main component of print advertising. It can visually represent advertising themes and advertising ideas. The illustrations can be black-and-white drawings, inkjet illustrations, illustrations, photographs, etc. The representations are realistic, symbolic, comic, cartoon, decorative, and compositional.

The illustration is the use of visual art language to disseminate information. It has the characteristics of visualization, specificity, and directness. It is a universal language that everyone can understand. The design of the illustration is carried out under the guidance of the overall advertising strategy. The contents of the performance must be closely related to the theme of the advertisement, highlight the personality of the product information, and design and create a novel and appealing graphic language. The graphics of "odd", "different" and "strange" are not the goals pursued by designers. The easy-to-understand and concise graphical language is the necessary condition for achieving strong visual impact, so as to facilitate the public's understanding of advertising themes. , understanding and memory. Trademarks are the eyes of print advertisements and constitute an important element of the layout. They are the most effective and reliable symbol of product and corporate image creation. They are the symbols through which the public identifies goods and they are also guarantees of product quality and corporate reputation. It has the role of guiding the public to purchase, open up the market, and consolidate the market. Simple and concise trademark features with a unique personality, strong visual effects, can leave a deep impression on the public in an instant.

The outline line refers to the frame borderline frame of the advertisement. Its role is to make the advertisement layout have a separate space to control the public's field of vision. It uses the outline to induce the public's sight to move to the advertising theme while avoiding other information. Visual disturbances. The application of contour lines can increase the beauty of the advertisement layout, and the series of advertisements adopt the same “personalized” contour line, which can enhance the repeated impression of the advertisement layout. Contours can be in the form of lines, curves, slashes, pattern trim patterns, and so on. The selection of contour lines should be based on the overall advertising strategy to determine the use of the form, not too peculiar, outrageous guests will affect the advertising layout of the graphics and copy.